Marketing Analyst

Job Description

About Us and the Role:

Founded in 1987, GFT today has more than 10,000 experts around the world and is present in more than 15 markets to ensure customer proximity. With new operations from Asia to America, we continue on the path of growth on a global scale. Since 10 years ago from Costa Rica we managed North-American clients from Financial, Industry and Insurance fields.

You will be part of a small but mighty team. This new addition to our team must be a team player and have a creative bone within them. We have a mission to bring awareness to the successful solutions we have created for our clients and build the GFT brand name in the United States.

A Day in this Role:

• Manage website edits, uploads, etc with a focus on SEO, performance, traffic, optimizing content and maximizing results
• Develop landing/website pages while thinking about the consumer experience - preferably previous experience with Magnolia
• Create and implement CRM campaigns, from planning to tool set-up, focusing on UX and conversion using Salesforce Pardot
• Light writing and blogging for social media platforms
• Assist in the implementation of ad hoc projects and communication strategies
• Ensure the correct application of the brand is used in different projects
• Nurture and manage leads captured from marketing campaigns
• Analyze traffic metrics and suggest solutions to increase web presence
• Monitor performance metrics such as SEO/SEM, marketing and sales to predict trends
• Generate insights through data and research to optimize CRM strategies
• Create campaign reports

The Expertise Requested:  

• Fluent in English
• Minimum 2 years of experience in a similar role
• Expert with all three tools Pardot SalesForce and Magnolia
• Knowledgeable of SEO, ASO, Google Analytics, CRM tools (relationship ruler, email marketing, push, SMS)
• Experience with Linkedin Campaign Manager and Twitter
• Data Analysis Skills (SEO/SEM) - must be able to present the success of a campaign/content and solutions to call out possible failures
• Excellent Time Management and Organizational Skills

 Desired or Nice to Have Expertise:

• Experience working with distributed teams.
• Adobe (photoshop, illustrator, InDesign)

A few reasons why you will love working with us

• Remotely Working Policy
• Our Wellness Package and Private Health Insurance
• Our various Committees 

Our Core values are focus to inclusion and diversity, all qualified applicants will be considered for employment and will go thru a fair recruitment process regardless of their race, religion, gender identity, sexual orientation, national origin or disability status.

Your Journey with us begins here!!